Monthly Archives: October 2014
The Downfall of Tesco and the Omniscience of Analytics October 29, 2014 Industry Analysis

Yesterday, an article in the Harvard Business Review provided food for thought for the analytics industry. In Tesco’s Downfall Is a Warning to Data-Driven Retailers, author Michael Schrage ponders how ...... Continue »

Creating Conversion Funnels via Segmentation October 27, 2014 Adobe Analytics

Regardless of what type of website you manage, it is bound to have some sort of conversion funnel. If you are an online retailer, your funnel may consist of people ...... Continue »

10 Tips for Building a Dashboard in Excel October 19, 2014 Excel Tips

This post has an unintentionally link bait-y post title, I realize. But, I did a quick thought experiment a few weeks ago after walking a client through the structure of ...... Continue »

Wearable Tech, Quantified Self & Really Personal Data: eMetrics 2014 October 10, 2014 Conferences/Community

This week I had the pleasure of speaking at eMetrics Boston about a recent pet project of mine: what wearable and fitness technology (including consumer collection and use of data) ...... Continue »

Exploring Optimal Post Timing…Redux October 4, 2014 Excel Tips

Back in 2012, I developed an Excel worksheet that would take post-level data exported from Facebook Insights and do a little pivot tabling on it to generate some simple heat ...... Continue »