Monthly Archives: August 2014
Welcome to Team Demystified: Nancy Koons and Elizabeth Eckels! August 22, 2014 Analytics Strategy

I am delighted to announce that our Team Demystified business unit is continuing to expand with the addition of Nancy Koons and Elizabeth “Smalls” Eckels. Nancy has been working in digital ...... Continue »

When to Use Variables vs SAINT in Adobe Analytics August 18, 2014 Adobe Analytics

In one of my recent Adobe SiteCatalyst (Analytics) “Top Gun” training classes, a student asked me the following question: When should you use a variable (i.e. eVar or sProp) vs. using ...... Continue »

5 Tips for #ACCELERATE Exceptionalism August 11, 2014 General

Next month’s ACCELERATE conference in Atlanta on September 18th will be the fifth — FIFTH!!! — one. I wish I could say I’d attended every one, but, sadly, I missed ...... Continue »

I’ve Become Aware that Awareness Is a #measure Bugaboo August 8, 2014 Analysis

A Big Question that social and digital media marketers grapple with constantly, whether they realize it or not: Is “awareness” a valid objective for marketing activity? I’ve gotten into more than a ...... Continue »

Advanced Conversion Syntax Merchandising August 4, 2014 Adobe Analytics

As I have mentioned in the past, one of the Adobe SiteCatalyst (Analytics) topics I loathe talking about is Product Merchandising. Product Merchandising is complicated and often leaves people scratching ...... Continue »