Monthly Archives: May 2014
The Recent Forrester Wave on Web Analytics … is Wrong May 16, 2014 Analytics Strategy

Having worked as an industry analyst back in the day I still find myself interested in what the analyst community has to say about web analytics, especially when it comes ...... Continue »

Funnel Visualizations That Make Sense May 6, 2014 Presentation

It happened last week: reviewing a client’s weekly report that I inherited, and I just couldn’t take it any more: That prompted some Twitter back-and-forth with Todd Belcher and Alyson Murphy, ...... Continue »

New or Old Report Suite When Re-implementing? May 5, 2014 Adobe Analytics

In the recent white paper I wrote in partnership with Adobe, I discuss ways to re-energize your web analytics implementation. Often times, this involves re-assessing your business requirements and rolling ...... Continue »