Monthly Archives: July 2013
Adobe acquires Satellite – what next? July 31, 2013 Adobe Analytics

The Twitterverse was buzzing this morning about Adobe acquiring Satellite from SearchDiscovery, and while neither side has yet to make a public announcement, I have gotten confirmation of the big ...... Continue »

The "K" in "KPI" is not for "1,000" July 31, 2013 Reporting

At the core of any effective performance measurement process are key performance indicators, or KPIs. Did you catch the redundancy in that statement? Performance measurement uses performance indicators. What gets my goat ...... Continue »

Tag management systems: How do I choose? July 29, 2013 Analytics Strategy

Since I joined Analytics Demystified a few months ago, I’ve spent quite a bit of time deep-diving into the various tag management tools. I had worked with most of these ...... Continue »

Product Cross-Sell [SiteCatalyst] July 23, 2013 Adobe Analytics

Editor’s Note: Despite the fact that Adobe is retiring the name “SiteCatalyst,” it will take me a while to adjust to that change so I will continue to refer to ...... Continue »

Avoiding Analytics Data-Wandering July 18, 2013 Analysis

It’s something of a given that any efficient and meaningful analysis will be driven by a clear hypothesis or set of hypotheses. Yet…it’s rare for analysts or marketers to actually ...... Continue »

Self-Quantification: Implications for marketing & privacy July 17, 2013 Analytics Strategy

At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare ...... Continue »

What Self-Quantification Teaches Us About Digital Analytics July 16, 2013 Analytics Strategy

At the intersection of fitness, analytics and social media, a new trend of “self-quantification” is emerging. Devices and Applications like Jawbone UP, Fitbit, Nike Fuel Band, Runkeeper and even Foursquare ...... Continue »

ACCELERATE 2013 is better than ever! July 7, 2013 Conferences/Community

Now that Summer is here I personally am getting increasingly excited about Analytics Demystified’s upcoming ACCELERATE event in Columbus, Ohio September 26th. This year we will be at Columbus’s Center ...... Continue »

Digital Analytics “Down Under” – Key Takeaways from eMetrics Sydney July 2, 2013 Conferences/Community

Though it might be eight thousand miles away from the continental United States, my takeaways from eMetrics Sydney reveal that Australia faces the same challenges as digital analytics in the ...... Continue »