Monthly Archives: March 2013
Three Things You Need To Move From Reporting To Analysis March 27, 2013 Analysis

Reporting is necessary but not sufficient. Don’t get me wrong – there will always be some need to see on-going status of key metrics with an organisation, and for business ...... Continue »

Revenue Bands [SiteCatalyst] March 25, 2013 Adobe Analytics

When it comes to tracking online purchases in SiteCatalyst, there are many different ways to report on Orders, Units and Revenue. There are the standard shopping cart metrics and an ...... Continue »

Will Chrome Solve our Multi-Device Problem? March 22, 2013 General

Google recently launched a new television commercial that advertised their Chrome browser as a solution for your computer, tablet, and mobile device. For marketers and digital analytics pros of all ...... Continue »

Web Analytics Is Just a Hammer March 21, 2013 Analytics Strategy

It’s funny how you never know which conversations or presentations will stick with you for years. One of mine, that I didn’t realize at the time, was when John Lovett ...... Continue »

How to Build a Cohort Analysis in Adobe ReportBuilder March 15, 2013 Adobe Analytics

As a follow-up to Adam’s Cohort Analysis post for SiteCatalyst I wanted to provide an example of how you can easily translate a standard output from Adobe ReportBuilder into the ...... Continue »

New White Paper on Tag Management from Demystified! March 13, 2013 Analytics Strategy

Lately it seems like nearly every conversation I have with a client or prospect touches on Tag Management Systems (TMS). If it’s not a client or prospect, it’s a Venture ...... Continue »

Getting comfortable with data sampling in the growing data world March 12, 2013 Analysis

“Big data” is today’s buzz word, just the latest of many. However, I think analytics professionals will agree: “Big data” is not necessarily better than “small data” unless you use ...... Continue »

Inside Adobe Summit 2013 March 8, 2013 Conferences/Community

What else is in-flight wifi for, if not for reflecting on another awesome #AdobeSummit? This year, I was lucky enough to return as a “Summit Insider“, together with Tim “Gilligan” Wilson. ...... Continue »

#AdobeSummit Takeaways: My Regrets March 8, 2013 General

I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. Just like the ...... Continue »

#AdobeSummit Takeaways: My Favorite Tips March 8, 2013 Analytics Strategy

I’ve written several posts with different reflections on my Adobe Summit 2013 experience. You can see a list of all of them by going to my Adobe Summit tag. This post isn’t ...... Continue »