My Web Analytics Cocoon

It has been a few months since I have been able to blog (or podcast) and I have started received some e-mails from readers asking where I have been! I apologize for the hiatus, but have been busy during this time. In this quick post, I wanted to update you on why I have been gone and hopefully you will forgive me once I explain.

The Book!

As some of you may have heard, I have been working with Adobe on writing the first-ever book about SiteCatalyst – The Adobe SiteCatalyst Handbook: An Insider’s Guide.

I am very excited about this project, but it has been way more work than I anticipated. While my hundreds of blog posts have provided lots of good starting material, I decided to re-write everything from the ground up to present the most relevant and up-to-date product information. I even got my friend Kevin Willeitner to help me write a bonus chapter on Adobe ReportBuilder!

The book will focus on three main areas:

1. Understanding how SiteCatalyst works and all of the features you need to understand to take full advantage of the product.
2. An overview of how to use the SiteCatalyst interface so you can help your end-users understand what they can do once they get access to the tool.
3. Example applications of the product features including some best practices and tips and tricks for solving business questions with SiteCatalyst.

While the book won’t cover the implementation (tagging) side of the product, it should have a little something for everyone who uses SiteCatalyst. This book, on top of my regular consulting projects has kept me very busy! My hope is to get back to more regular blogging once the book is released. I apologize for the silence, but I think having the book out there will ultimately prove to be more valuable than a few months of extra blog posts. The book is due out around October 25th and is available for pre-order on Amazon.com.

Top Gun Training Class

In addition to clients and a book, I was asked by the great folks at eMetrics to conduct a one-day advanced SiteCatalyst class in conjunction with the Boston eMetrics conference. As a consultant, I frequently conduct what I call “Top Gun” SiteCatalyst training classes for my clients. In this class, I explain all aspects of the SiteCatalyst product and explain how each works behind the scenes. I have found that many clients have only a basic understanding of SiteCatalyst and never get to the advanced features that are so powerful. Providing these private training sessions has been fun for me and very educational for my clients. Now, as part of eMetrics, I will be doing an abbreviated one-day version of this class. This class is open to anyone who wants to learn more about SiteCatalyst, though it is offered at a discount if you are attending the eMetrics conference as well. If it goes well, my hope is to conduct a similar class in San Francisco at the eMetrics conference in April 2013 (also, it gets cold here in Chicago in November so if anyone reading this lives in London and wants this class for London eMetrics, please let me know!). Over the last few months I have been working on this training class and I think it will help attendees think about new ways they can use SiteCatalyst at their organization. If you are interested in attending, you can learn more by clicking here.

ACCELERATE Boston

Lastly, all of us Demystifiers have been gearing up for our next ACCELERATE conference taking place in Boston this October. These events have been a blast and this one is at a super-cool venue. If you are on the east coast, come join us for this event (it is free!). You can learn more and register by clicking here.

Final Thoughts

As you can see, even though I have been in a bit of a cocoon, I have been busy and hope that the things I have been working on will pay off for all of you in the near future. I hope to get back to my regular blog posts in the fall (or sooner if I can) so stay tuned!

About Adam Greco

Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of Omniture technologies. In 2012, in partnership with Adobe, Mr. Greco is publishing the first-ever book on Adobe SiteCatalyst - The Adobe SiteCatalyst Handbook: An Insider's Guide. Want to speak with Adam? Contact Web Analytics Demystified

Posted Thursday, August 9th, 2012 | 3 responses | Share, Save or Email