Monthly Archives: November 2011
v15 Segmentation vs. Multi-Suite Tagging [SiteCatalyst] November 28, 2011 Adobe Analytics

With the arrival of SiteCatalyst v15, one of the most intriguing questions is whether or not clients should take advantage of segmentation and replace the historic usage of multi-suite tagging. ...... Continue »

Are you in Google+? We are! November 27, 2011 Conferences/Community

Just a quick note at the end of the Thanksgiving holiday to encourage those of you who are still using Google+ to go and circle our new brand page for ...... Continue »

Reflections on the Inaugural #ACCELERATE Conference November 26, 2011 Analytics Strategy

  On Friday, November 19, 2011, the good folk over at Analytics Demystified experimented with a new format for a digital analytics conference, dubbed #ACCELERATE. The key features of the event: It was entirely free ...... Continue »

Gilligan Meets Super #ACCELERATE — Recreated November 20, 2011 Analytics Strategy

I had a ball at the inaugural #ACCELERATE event last Friday, created and hosted by Analytics Demystified and sponsored by OpinionLab, Tealeaf, and Ensighten. I was lucky enough to snag ...... Continue »

Digital and Social Measurement Based on Causal Models November 16, 2011 Analysis

Working for an agency that does exclusively digital marketing work, with a heavy emphasis on emerging channels such as mobile and social media, I’m constantly trying to figure out the ...... Continue »

First ever ACCELERATE is this happening TODAY! November 13, 2011 Conferences/Community

It seems a long time coming but the moment is nearly here: Analytics Demystified’s first conference of our own happens TODAY, Friday, November 18th, in San Francisco. The prep work ...... Continue »

Do You Trust Your Data? November 2, 2011 Analytics Strategy

A recurring theme in our strategy practice at Analytics Demystified is one of data quality and the businesses ability and willingness to trust web analytics data. Adam wrote about this ...... Continue »