Monthly Archives: August 2010
We are our own worst enemy … August 29, 2010 Analytics Strategy

Back in February of this year, in partnership with BPA Worldwide, Analytics Demystified published a white paper detailing the risks associated with the use of Flash Local Shared Objects (LSOs) ...... Continue »

Do not miss this year's X Change conference! August 26, 2010 Analytics Strategy

What a crazy week it has been, what with client visits with John here in the West, web casts with the fine folks at Tealeaf and Unica, and the end ...... Continue »

Tracking Navigation August 23, 2010 Adobe Analytics

Learn how to track website navigation...... Continue »

Excel Dynamic Named Ranges = Never Manually Updating Your Charts August 17, 2010 Excel Tips

[This post was written in 2010. I’ve made a new version of the post that takes advantage of Excel tables, which simplified the process a bit (it’s still kinda’ complicated). ...... Continue »

IBM buys Unica in $480M Deal August 13, 2010 Analytics Strategy

So the beauty of one public company buying another is that they usually hold an analyst call to explain the rationale. Props to IBM for holding this call just two ...... Continue »

Social Media ROI: Forrester Delivers the Voice of Reason and Reality August 10, 2010 Reporting

All sorts of agencies, social media technology companies, and analyst firms have hit on a lead generation gold mine: write a paper, conduct a webinar, or host an event that ...... Continue »

Webtrends Acquires Transpond: Analytics, Meet Apps August 10, 2010 Analytics Strategy

The burning question on many a web analyst’s mind today is likely…Who is Transpond? That’s the question I asked when I first learned of Webtrends’ plan to acquire the San ...... Continue »

Previous Page Variable August 9, 2010 Adobe Analytics

Do you have a Previous Page variable?... Continue »

Our Mobile Measurement Framework is now available August 4, 2010 Adobe Analytics

Today I am really excited to announce the publication of our framework for mobile and multi-channel reporting, sponsored by OpinionLab. You can download the report freely from the OpinionLab web ...... Continue »

Analysis Exchange members going to X Change 2010 August 2, 2010 Analytics Strategy

Earlier this year after we launched the Analysis Exchange we put out our first challenge to the membership. We asked people to “be exceptional” in their participation, to step up ...... Continue »