Monthly Archives: April 2010
Are you coming to Emetrics? April 29, 2010 Analytics Strategy

Well folks, it’s that time of year again. The winds are dying down and the flowers have all started to bloom so it must be time to make our annual ...... Continue »

Classification Alerts April 26, 2010 Adobe Analytics

Learn how the new Classification Alert feature can help you...... Continue »

New Research on Social Marketing Analytics April 22, 2010 Social Media

I’ve been awaiting this day with eager anticipation for some time now because we are finally releasing our paper on Social Marketing Analytics. Several months ago Eric Peterson and I ...... Continue »

My Interview with Adobe Chief Privacy Officer April 19, 2010 Analytics Strategy

Those of you paying close attention to issues regarding consumer privacy on the Internet are probably at least a little familiar by now with Flash Local Shared Objects (also called ...... Continue »

Advanced Comparison Reports April 19, 2010 Adobe Analytics

In my last post, I covered Comparison Reports and showed the basics on how to use them. In this post, I will cover a few advanced ways that I ...... Continue »

Comparison Reports April 13, 2010 Adobe Analytics

Do you know how to use SiteCatalyst Comparison Reports?... Continue »

An Open Letter to Steve Jobs April 13, 2010 Analytics Strategy

Update (April 22, 2010): This article at Venturebeat suggests that iPhone application measurement vendors are hearing good news from Apple regarding their ability to measure in-app data.  The article, however, ...... Continue »

Digital Measurement and the Frustration Gap April 9, 2010 Analytics Strategy

Earlier this week, I attended the Digital Media Measurement and Pricing Summit put on by The Strategy Institute and walked away with some real clarity about some realities of online ...... Continue »

iPad, Mobile Analytics, and Web Analytics 3.0 April 8, 2010 Analytics Strategy

If you follow me on Twitter (@erictpeterson) you are likely already annoyingly aware that I rushed right out last week and bought Apple’s new iPad. I got the device for ...... Continue »

Opening Day Baseball Brings Out New Reporting April 5, 2010 Analytics Strategy

Baseball fans across the nation were smiling this weekend with opening day games around the league. Those of you who know me, recognize that I’m a raging Red Sox fan, ...... Continue »